As the retail market shifts and makes new ways to survive even during the crisis, consumers are also changing their shopping behavior. People are starting to purchase products that will fill in the gaps in their usual routine to ease the current uncertainty. Living rooms have become their gyms, bedrooms have turned into office spaces and kitchens are now restaurants where they experiment and cook food that they can no longer buy outside.
More and more are leaning towards E-commerce and/or mobile commerce. In terms of capacity, they lean towards influencer marketing since their spending power is limited.
Credibility and customer engagement have played vital roles in this new normal.
Experimenting with different platforms
Consumers have recently changed priorities. Since the start of the pandemic, many have shifted from buying unnecessary products to only the essentials.
Since online shopping is more popular nowadays, consumers find it safer and more convenient to shop online since it is contactless with other shoppers. Because of this, Buy Online, Pickup In Store (BOPIS) and Buy Online, Ship to Store (BOSS) methods have emerged.
Innovating to meet consumer’s needs
This is an indicator for retailers to provide an excellent customer experience- from navigating the store to hassle-free delivery options. Sellers should create a creative and positive customer experience for the consumers to keep them loyal to their business.
- Revisit, revise, and integrate digital strategies across platforms (if you have more than one) to build a single customer view and to fuel brand advocacy.
- Since consumers prefer to have a convenient online shopping experience, have multiple delivery options available that will match the consumer’s preferences.
- Study your consumers and be familiar with their behaviors and preferences to deliver a unique and personalized interaction with them. You may use social listening tools or surveys to get to know their lifestyle and needs.
Leverage data to keep up with the most popular trends
Automating the business and using technology will keep your business during this crisis.
Take advantage of the online shopping trend and scale up your online store with faster operations and service delivery.
The most important and probably the most effective way to keep up with the trend is knowing your consumers inside out.
Consumers in all parts of the country have tightened their wallets and are carefully spending on necessities since the start of the crisis. Every business is facing a different retail landscape and knowing the trends will help influence the consumers’ mindset.
Never ever lose sight of your customer. They are the key to your survival in these difficult times.